What is a Digital Standee and is it worth investing?
Remember those cardboard cutouts that used to catch your eye at movie theaters? Digital standees are the evolved, tech-driven version—designed to engage, attract, and keep your message relevant.
What is a Digital Standee?
Digital standees are advanced display screens often placed in high-traffic areas to capture attention and promote content in real-time. Unlike traditional posters or cardboard displays, digital standees use LED or LCD screens to present dynamic visuals, videos, and interactive messages.
Controlled remotely, these standees can display multiple promotions in one day, automatically updating based on time or location. With bright displays and adaptable content, digital standee serves as an engaging, efficient, and responsive marketing tool for a range of industries.
The Business Benefits of Digital Standees
Digital standees represent a modern approach to advertising that not only attracts attention but also fosters interaction and engagement with customers, ultimately driving sales and enhancing the overall customer experience.
Here are the key benefits of digital standees:
1. Increased Visibility
Digital standees are more eye-catching than traditional printed displays, capturing attention with vibrant graphics and dynamic content, which can lead to increased brand awareness.
2. Easy Customization
Want a display in your brand’s colors? Need multilingual options? Seeking motion-based designs to capture attention? Digital standees are fully adaptable, ready to meet your specific branding needs.
3. Improved Customer Engagement
They allow for interactive features such as quizzes, games, and real-time promotions, which help engage customers more effectively than static signs.
4. Real-Time Content Updates
Businesses can update the content displayed on digital standees instantly and remotely. This flexibility allows for timely promotions and relevant information without the need for physical changes.
5. Cost-Effectiveness
While there may be initial investment costs, digital standees reduce long-term expenses associated with printing and distributing traditional signage. They eliminate the need for frequent reprints, making them a cost-efficient choice over time.
6. Data Collection
Digital standees can collect valuable customer data, such as demographics and preferences, enabling businesses to tailor their marketing strategies more effectively.
7. Dynamic Content Delivery
They support various media formats, including videos and animations, which can enhance storytelling and product showcasing, making the information more engaging.
8. Space Efficiency
Portable digital standees are often designed to be easily transportable and space-efficient, making them ideal for events or locations with limited space.
9. Enhanced Branding
By using consistent branding across multiple locations through digital signage, businesses can reinforce their brand identity and improve customer recall.
Digital Standees vs. Traditional Displays
Standard standees are reliable, but digital standees add a whole new level of functionality:
- Instantly update content to match promotions
- Operate continuously without interruptions
- Capture attention effortlessly
- Track viewer engagement and interest
- Avoid “expired offer” issues with automatic updates
Industries Benefiting from Digital Standees
From local cafés to high-end retailers, digital standees are adding value across industries:
- Restaurants: Dynamic displays replace static menus, enhancing appeal.
- Hotels: Digital concierges provide information without extra staffing costs.
- Retail Stores: Virtual fitting rooms create interactive shopping experiences.
- Corporate Offices: Interactive timelines enhance visitor engagement.
Bottom Line
Investment Value of digital standees
Digital standee isn’t just about aesthetics—it is a practical, cost-saving investment. Forget about printing costs, outdated messages, or missed sales opportunities. While the initial investment may be higher than traditional posters, digital standees offer real-time updates, customer tracking, and flexible remote control from anywhere.
Talk to an AV Expert for making an informed decision!
